Many organisations are experiencing challenging market conditions including increased competition, commoditisation and the need for innovative differentiation; the expanding gap between customers’ expectations and actual experience; and growing compliance and legislative demands.
With the customer at the heart of the business, feedback and complaints play a vital role in reducing the gap between an organisations strategy and the actual customer experience. As a opposed to forcing a CRM solution to do something it cannot, Respond offers a deep feature set to collect and assess feedback for your enterprise. With Respond, feedback can act as a business barometer by exposing early warning signs of inherent problems and providing the insight to drive essential product, service and process improvements throughout the enterprise.